Google Ad Grants Management

You know On Fire Media makes awesome websites. But did you know that we can help you expand your digital outreach?

Let Google Ads Help Fuel Your Nonprofit's Mission

You’ll receive $10,000 USD of in-kind advertising from Google each month to create text-based ads, and get access to tools to help you build effective campaigns that can display on Google Search when people look for information related to your nonprofit.

Your ads will be entirely text-based (no videos or images).

They’ll appear only on Google search results pages, in positions below the ads of paying advertisers.

How Google Ad Grants Work

What Can Google Ad Grants Do For You?

Reach supporters when they use Google Search. With Ad Grants, your ads can show up when people use keywords relevant to your nonprofit

Raise Awareness for Your Cause

Combine Ad Grants with the power of Google Analytics to measure and understand your organization's online marketing performance

Drive More Website Views and Activity

Drive online traffic to your website for fundraising recruiting volunteers, and more.

Track Your Nonprofit Marketing Efforts

Make sure people searching for your services on Google can find your nonprofit

Reach the People Who Need Your Help

Big-Impact Services to Help You Succeed

We do ALL of the application heavy lifting.  We’ll handle the technical details to get you approved for Google Ad Grants. Once  approved, we’ll set up your Google Ads account. 

Grant Application Process and Account Setup

We’ll research the keywords that will get you the best traffic. We’ll tie those  keywords into visible ads with actionable conversions on custom-crafted landing  pages utilizing the power of Google Tag Manager. With a quality Click-Through  Rate (CTR) and Conversion Rate (CR), Google will show your ads more often to a  wider audience. 

Keyword Research • Ad Copy • Conversion Goals

We’ll ensure you continually meet the requirements to keep your grant valid and  available for indefinite use. You’ll receive monthly reports detailing your  campaign’s performance and grant impact. Each month, we’ll make adjustments  to your campaigns, ad copy, conversion triggers, and/or landing page content as  needed to maximize your in-kind advertising spend and impact. 

Ongoing Maintenance • Reporting • Viability 

Each Digital Marketing Package is designed to give you the biggest impact with the best value and are designed to ensure that your ads are the highest quality. There is no minimum ad spend, impressions, or clicks. We guarantee every Ad Group has a click-through rate of at least 5% after 90 days or we'll work with you to create completely new ads at no additional cost.

Affordable Digital Marketing Packages for Every Nonprofits

On Fire Media leads in Google Ad Grants Management

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